Thursday, January 05, 2006

Pandora

I stumbled across Pandora the other day after reading an article in Fast Company. Pandora is an internet radio station with a twist. The founders claim they have discovered music's DNA and a working feverishly to classify music using their criteria. The result is that you can select an artist or song and Pandora will create a custom radio station playing music with a similar DNA. As songs play you can rate them to further refine the playlist.

After you create the station you can add other artists or songs to broaden the types of music played. You can also rate the songs as they are playing to narrow or widen the station's music.

You are able to have up to 100 stations at one time. There is a free option that means you will have some advertising, but it has not been implemented yet so there is no telling how intrusive it will be. The pay service is only $36 a year.

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